My Role
- Community Resilience
- Retention Strategy
- Sentiment Management
Client
- Warner Bros. Games
- Warner Bros. Discovery
The Challenge
MultiVersus was considered to be somewhat of a cultural phenomenon at launch, uniting iconic characters from across the Warner Bros. Discovery catalog. My challenge was to sustain that massive initial momentum over several years while managing a highly vocal, competitive player base.
As a live-service title, the game required “always-on” communication regarding seasonal updates, character balance, and technical patches. This project offered a masterclass in community management—not just during the record-breaking launch, but through the high-stakes strategic decision to sunset the live-service servers at the conclusion of Season 5 in May 2025.
My Role & The Solution
I served as one of several primary bridges between the development team and millions of players, focusing on transparency, player retention, and rapid-response social content through every seasonal milestone.
- Live-Service Transparency Framework: I developed a “Dev-to-Player” communication pipeline, translating complex technical balance changes into engaging, digestible social content. This reduced player friction and ensured the community felt valued throughout the game’s evolution.
- Meme-Driven Engagement Strategy: Leveraging the game’s chaotic multiverse nature, I leaned into community-born humor. By embracing fan-favorite narratives like “Ultra Instinct Shaggy,” we fostered an organic, self-sustaining social ecosystem that kept the game trending during mid-season lulls.
- Sunsetting & Legacy Management: During the conclusion of Season 5, I led the sensitive messaging and community FAQ rollout. I focused on maintaining player goodwill and protecting the brand’s long-term reputation, ensuring the final season was a celebration of the community rather than a source of conflict.
Impact & Results
While the live-service journey concluded in May 2025, the campaign set new standards for how WB Games engaged with its most passionate fighting game fans.
- Record-Breaking Launch Engagement: My initial social strategy contributed to MultiVersus surpassing 20 million players within its first month, fueled by reveal trailers that garnered over 50 million combined views.
- Sustained Community Sentiment: Through proactive “Player First” communication, I maintained a 70% positive sentiment rating among core competitive players through the final season of play.
- Explosive Social Growth: I oversaw a social expansion that saw the MultiVersus X (Twitter) account grow by over 400,000 followers, driven by high-frequency interactive polls and community-led character matchups.
- Strategic Grace Under Pressure: My work on the co-management of the May 2025 sunsetting announcement was cited as a benchmark for “empathetic communication,” resulting in minimal brand-damage scores and preserving a loyal audience for future WB Games titles.