About Me
An Emmy® award-winning writer with a knack for creating powerful stories that engage audiences
I specialize in creating unique visual identities for brands and businesses/organizations of all sizes.
I believe that a stunning design starts with common values, open communication, technical knowledge and respect for your audience.
Experience
BadBrain
2012 — Present
Owner/Operator, Digital Visionary
As part of an agency collective, I developed digital assets for Warner Bros.’ Barbie and Aquaman & The Lost Kingdom campaigns, driving 84M+ engagements. I also led inclusive content strategy for DC PRIDE (2022-24), achieving 300% YoY organic growth.
Furthermore, my viral, meme-driven creative earned 12M organic views for entertainment clients without any paid media spend.
Nationwide
2019 — 2021
Digital Marketing Manager
As Content Strategy Lead for the Advisor Advocate blog, I collaborated with 50+ SMEs to produce over 200 articles that increased advisor engagement by 75%.
As a key copywriter for Nationwide’s Peytonville campaign, my work contributed to a 158% lift in brand recall. By aligning this content across omnichannel social and email streams, I successfully grew financial professional leads by 62% YoY.
Education
The University of Akron
Master of Arts (MA), English
I earned my MA in English Literature, specializing in mid-19th-century American Literature and cultural studies. My work in this niche led to several conference presentations and peer-reviewed publications, fueling my passion for exploring the intersection of history and narrative.
The Ohio State University
Bachelor of Arts (BA), English
I earned my BA in English, focusing on the intersection of Narrative and Film Studies. As a student researcher, I partnered closely with professors to conduct deep-dive research, eventually presenting our findings at conferences and editing pieces for peer-reviewed scholarly journals.
The Numbers
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Years of experience
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Awards won
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Projects completed
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Happy clients
Skills
Some of the Key Tools I Use
Canva
Figma
Illustrator
HTML5
Sketch
Notion
Photoshop
Slack
Web & Development
Motion
