Linking Creative Strategy to Bottom-Line Results
Great creative is worthless if it doesn't convert.
My focus is on the data-driven execution of paid digital campaigns, ensuring every dollar spent works harder toward tangible business goals—whether that’s reservations, qualified leads, or ticket sales.
I specialize in designing and optimizing the funnels that rapidly move a prospect from initial click to final conversion, boosting ROI and media efficiency. To accomplish this, I focus on 3 key points:
What I Deliver:
Designing technical and content-based funnels for complex acquisition goals (e.g., pre-orders, reservations), focusing on reducing friction and maximizing high-value conversions.
Implementing advanced strategies to segment audiences (e.g., by geography, age, fandom, or commercial intent) to ensure messaging is hyper-relevant and media spend is highly efficient.
Continuous management and optimization of ad platforms to reduce key metrics like Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Cost Per Reservation (CPR), demonstrating clear return on investment.
Strategically connecting national digital campaigns (social, display) with local retail, e-commerce, or dealer action through geo-targeting and synchronized content delivery.